The emperor’s new clothes
THEY may well be a nation of Tetley’s-thieving bastards with lager they’d only cook with if they were capable of preparing a single dish of culinary note, but centuries spent staring into dancing flame on dark winter nights means that the Danes know a bloody good yarn when the hear one.
After our old friend Schützei had welcomed them to Salzburg, their cameras returned to hear a familiar tale about a rich man who bought an expensive new outfit that would separate the clever from the stupid.
Dieter Mateschitz’s intention upon purchase of Austria Salzburg in 2005 was to see his rebranded club compete regularly in the Champions League. Come next season, the chances are that he’ll find himself, once again, with nothing on.

As long as Austria Salzburg’s progress befits their fans’ inspirational drone, it’s that little bit easier for supporters of the club whose history, colours and tradition Red Bull binned to remain sanguine in the face of the local firm’s arrogance.
Once the formality of defeating Adnet on Saturday was realised, their most gruelling season yet got its fairy tale ending with two games to spare. Fans lit the celebratory fuse, and talismanic centre-forward Oliver Trappl rocked the mic before seeing in a third successive league title the only way he knows how.
Prost!







