Formed in 1994, Absolut are amongst the oldest of twenty or so such groups which made up the 1,000 souls that walked out on their bastardised football club in 2005 to form the backbone of a new, real one.
They have introduced us to the club’s countless colourful characters as well as some quaint local customs, such as disgustedly throwing pints of red wine and coke into a bush because – unlike the mighty Stiegl – it’s “un-Austrian”.
So when they asked for assistance in designing a brand new banner a few weeks ago, it was the very least I could do. As if to prove there’s more than just Gill Sans in the type drawer (more on Eric Gill some other time – let’s save him for a rainy day), they now have a new logo as well.
I say “new”; if you don’t mention it to Arthur Guinness, neither will I. It received its first airing at top-of-the-table Austria Salzburg’s second five-goal haul of the season a fortnight ago against Hallwang, which just happened to precede another at Piesendorf last weekend. Now’s not really the time to bring up the 3rd round Landescup loss to St. Johann, so better luck in the league against FC Zell am See tomorrow, lads.