Secrets of the Superbrands: Red Bull

THE BBC’s Alex Riley visits Salzburg to discover how, and why, energy drinks firm Red Bull hijacked the city’s football club, and to meet some of the resilient fans who are making real football history of their own.

After 2005’s restart in the Austrian 7th division, Austria Salzburg are presently two promotions away from going back to the Bundesliga.

Starts: 38m45s

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